Welcome to the Hearst Media Services Southeast Texas’s business-to-business blog.

With one of the oldest news gathering media in the state – Beaumont Enterprise, Jasper Newsboy, and Hardin County News – and its corresponding news website, Hearst Southeast Texas’s news products have a serious journalistic commitment to provide local, watchdog and investigative reporting that impacts the communities they serve.

In addition to its journalistic commitment, Hearst recognizes its responsibility to help its advertising customers grow their businesses by offering the most cost-effective and targeted opportunities to reach new customers. HearstMediaSETX.com is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you’ll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.